5 Easy ways to wow clients with the Home Demand Index

Here are 5 easy ways to use the HDI to wow clients with unique insights and strategies:

1. Use the Home Demand Index to let potential clients know that high home demand (gleaned from pre-purchase activities like showings and listing views by consumers and agents alike) relates to aggressive pricing. This means sellers may be likely to price ahead or above the market.
 

 

2. Help an on-the-fence client realize that now is the time to list or make an offer using the Historical Year-over-Year Comparison. With the graph included your clients can appreciate the uptick in buyer demand, seasonality, and that activity is on the rise. Act now or miss the chance to take advantage of the current market!

 

 
3. Demonstrate the need for a price adjustment if the ZIP code your listing is located in is getting a lot of shopping activity, but your listing is not! The Home Demand Map can make the case for you when you show the demand in the ZIP code vs. your individual situation.
 

 
4. Open up options where demand is lower for buyers who are struggling using the Home Demand Map. Click on a lower market activity rating in the Index Description and show just the areas with that rating, letting your buyer focus on areas where less competition may make for an easier shopping and offering experience.

 

 
5. Set expectations that high demand and low inventory call for strong offers. The Home Demand Index by Home Type allows you to see both the market activity rating and Months of Inventory, Average daily inventory last month, and Inventory sold last month. If shopping competition is high and inventory is low, you can anticipate a strong offer will most likely be needed to win out in a multiple offer situation.
 

 

For more information on the Bright MLS T3 Home Demand Index, check out www.BrightMLS.com/HomeDemandIndex!