Announcing a new way to read the market

The Bright MLS T3 Home Demand Index is available to help you capture buyer demand signals and see what’s happening now in your market.

March 16,  2021

Emily Schaffer

How many times have your clients asked you “How’s the Market?” You can show them listings and reports, but they want a simple way to know what to expect. Now you can tell them not only what happened in real estate in the past but you can give them a look into current and future demand for real estate - with a brand new feature included in your MLS subscription.

We are excited to unveil the Bright MLS T3 Home Demand Index, the new, forward-looking view into the real estate market powered by comprehensive, real-time, MLS data.

ACCESS THE INDEX

The Home Demand Index was created in partnership with T3 Sixty, a leading real estate research and management consulting firm. Bright is the first Multiple Listing Service to offer this compelling new way for you to help your clients understand where real estate demand is going.

The Home Demand Index captures buyer demand signals by looking at a unique combination of pre and post-sale information including:

  • Showing requests
  • Views within Bright MLS
  • Accepted showings
  • Home sales across the Bright footprint

These numbers, which are only available through your Multiple Listing Service, are combined to give you a whole new way to be THE expert about real estate interest in your local market.

Most existing housing indices track what has happened in the past. The Bright MLS T3 Home Demand Index captures what is happening right now and, over time, helps paint a picture of buying activity into the future.
 

Training: Get to know the Home Demand Index

T3 Sixty President Jack Miller joined Bright to give a comprehensive overview of the Bright MLS T3 Home Demand Index in this special webinar event.

WATCH THE VIDEO

Our Customer Success Coaches are holding regular classes on how to use the Home Demand Index for your business. For the complete schedule, visit brightmls.com/training.
 

Get started!

Log into BrightMLS.com and select the Market tab. The Home Demand Index is located at the top.

The Home Demand Index currently covers the Philadelphia, Baltimore, and Washington, D.C. markets, with additional insights available for adjacent communities down to the ZIP code.

You can also access similar demand information for your market in the Market Performance Reports and Listing Performance Reports.
 

News and Resources

MLS Revealed

As part of our MLS Revealed series, Bright MLS President & CEO Brian Donnellan was joined by T3 Sixty Chairman & CEO Stefan Swanepoel to discuss the new Home Demand Index, its development, and value for Brokers and agents.
 

Learn more! Attend an upcoming webinar

Want to learn more about the Home Demand Index and how you can use it with your prospecting efforts? Register for an upcoming webinar. 

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