Bright Stats: Advanced Market Analytics at Your Fingertips

Your new native market reporting solution is here! Bright Stats delivers zip-code-level data, shareable graphics, and expert market insights to help you guide your clients with confidence.

November 09,  2026

Bright MLS

Market dynamics change daily, and having accurate, localized data is essential to guiding your clients with confidence. To ensure you have powerful, effective market reporting tools at your fingertips, Bright MLS is pleased to introduce Bright Stats.

A fully native market reporting tool, Bright Stats delivers premium features like those from Zillow’s now-retired SmartCharts Pro directly to you at no additional cost. Learn more and access helpful resources below.

Bright Stats dashboards displayed on two tablets, alongside a real estate agent reviewing market data on a tablet at his desk.

Featured Highlights

  • Zip-Code-Level Data: Gain deep, hyperlocal insights for every neighborhood you serve at no additional cost.
  • High-Impact, Shareable Visuals: Easily view, download, and share client-ready charts and graphics to elevate your listing presentations, social media, and newsletters.
  • Backed by Expert Intelligence: Tap into data-backed research and market commentary from the nationally recognized Bright Research team.
  • Advanced Customization & Multi-Filtering: Filter by custom price ranges and square footage, apply multi-attribute filters simultaneously, aggregate custom geographies, and track new metrics like Showings.
  • Seamless MLS Integration: Enjoy faster load times and convenient navigation built right into your Bright Workspace.

Downloadable Resources

Quick Video Tutorials

Start with the full walkthrough, then dive into short step-by-step how-tos.

Bright Stats Walkthrough with Dr. Lisa Sturtevant, Chief Economist at Bright MLS

More Bright Stats tutorials

View Full Playlist of Bright Stats videos on YouTube (opens in a new tab)

Frequently Asked Questions

Why is Bright Stats replacing SmartCharts?

Zillow made the decision to sunset SmartCharts. In response, Bright MLS developed Bright Stats to ensure subscribers retain access to premium analytics. This gives all subscribers access to stats down to the zip code level, shareable graphics, and research insights at no extra cost.

When is new market data updated in Bright Stats?

Bright Stats updates statistics on the 9th of every month. For example, October market data becomes available on November 9th.

How are Median and Average calculated?
  • Median: The middle value when all property data points are ordered from lowest to highest.
  • Average: The total value of all listings divided by the total number of observations.

What do the color-coded change indicators mean?

Bright Stats uses a 5-step color system to display month-over-month and year-over-year changes:

  • Orange (#F13C00): Increase (+1.1% or more / +2 days or more)
  • Light Orange (#FC7854): Slight increase (+0.1% to +1.0% / +1 day)
  • Gray (#9CA8B4): Flat (0.0% / 0 days)
  • Light Blue (#0E53F3): Slight decrease (-0.1% to -1.0% / -1 day)
  • Blue (#1F3A93): Decrease (-1.1% or less / -2 days or less)

How are Home Types categorized in Bright Stats?

Residential properties are categorized into three primary home types:

  • Detached: Fee Simple, Land Lease, or Ground Rent detached and manufactured homes.
  • Attached: Townhomes, row houses, semi-detached, and fee-simple units.
  • Condo: Condominium or cooperative ownership structures.
Dr. Lisa Sturtevant, Chief Economist at Bright MLS

Meet Bright Stats: Your New Market Analytics Solution

Join Bright Chief Economist Dr. Lisa Sturtevant in a live learning session where you’ll get a thorough product walkthrough, learn how to navigate zip-code-level reporting, and see client-ready visuals that will elevate your client presentations.

Register Now for the Bright Stats webinar (opens in a new tab)
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